Our Team
We’re a small team, and we operate differently with our flat, non-hierarchical Associate model. From product design to logistics to customer support, everything we do lives here in this group. This kind of scale shapes how we work. It isn't always fast or easy, but it means more conversation, deeper collaboration, and a shared sense of ownership.
Chris Bunch
Product Design Associate (He/Him)
Chris got his start in design building open-cockpit race cars in college, but a love of the outdoors and a Bachelor of Science degree in Industrial Design from Arizona State University eventually brought him to Flagstaff and Kahtoola. If he’s not in the design lab, Chris can usually be found mountain biking, backpacking, bikepacking, canyoneering, and spending time with his wife Sue and their dogs.
Fun Fact: Chris first backpacked the Grand Canyon when he was in the 5th grade, and he later volunteered there doing PSAR for 2 years during high school.
Li Cui
Marketing & Communications Associate (He/Him)
Li is always stoked to help others experience personal growth and meaningful experiences through outdoor adventure. When he isn’t connecting people with Kahtoola products, Li is usually out exploring new places on foot, on bike or on skis. He also has an interest in psychology and understanding human behavior as well as in cooking, creating music and photography.
Fun Fact: Li once got lost in the New Zealand wilderness for 36 hours while on a solo backpacking trip!
Mel Fricks
U.S. Sales Associate (She/Her)
Mel is inspired by the relationships that are formed between Kahtoola and our customers. When she isn’t helping connect those customers with our products, Mel loves kayaking, horseback riding, reading and nurturing a small obsession with dim sum!
Fun Fact: Mel spent most of her adolescent years in Saudi Arabia and traveling the world with her parents.
Michael Gelfeld
Accounting & Purchasing Associate (He/Him)
Michael first discovered Flagstaff during a solo cross-country bike trip—and it left enough of an impression that he came back. Now, he’s excited to be part of a company that shares his passion for wild places and expanding access to the outdoors. At Kahtoola, he brings curiosity, precision and self-reliant nature to his role. Outside of work, you’ll find him backpacking, backcountry skiing, packrafting, or building things—whether it’s a carpentry project or fixing up his truck.
Fun Fact: Michael has completed the Triple Crown of U.S. long-distance hiking trails (AT, CDT, and PCT) and is also a longtime fan of theater and film.
Danny Giovale
Founder & Owner (He/Him)
Danny is proud to foster an environment at Kahtoola that encourages everyone to lift each other up and take on adventures of all sizes together. When he isn’t in a meeting or testing products, Danny is off alpine rock climbing, canyoneering, packrafting or covering large distances on foot in wild places. Above all, he loves getting out on adventures with his partner and adult children—usually in the Grand Canyon!
Fun Fact: For years, Danny enjoyed taking trapeze classes with his kids when they were young.
Betsy Harter
Sustainability, Philanthropy & Conservation Associate (She/Her)
What Betsy likes most about working at Kahtoola is the work hard, play hard culture that's exemplified by all associates. When she isn’t keeping the books in order or helping Kahtoola reduce its environmental impact, she enjoys exploring wild place, especially the ones that are hard to reach. Whether it's bumbling around in the mountains, skiing powder or rafting down the Grand Canyon, there's nothing that Betsy loves more than doing these activities together with her husband and son.
Fun Fact: When Betsy was 20, she moved to Costa Rica on her own to be a river guide.
Jimmy Hopper
Marketing, Communications & Brand Development Associate (He/Him)
For Jimmy, working with passionate teammates while leaving a positive impact on the global community makes each day rewarding. When he isn’t finding innovative ways to tell Kahtoola's story, you’ll find Jimmy spending time with his family and two dogs or looking for adventure through mountain biking, paragliding, kayaking, snowboarding, and backpacking. With all those interests, he is addicted to the learning curve and the process of getting better at something new.
Fun Fact(s): Jimmy grew up in Alabama and once sang at Carnegie Hall.
Moonie Le
Finance & Accounting Associate (She/Her)
As a Kahtoola Associate, Moonie loves that she’s able to combine the problem-solving, organization and critical thinking that comes with her role in finance and accounting with a workplace that values the outdoors and stewardship of the natural world. Moonie is passionate about traveling, learning new languages and experiencing new cultures through food. In her spare time, you’ll often find her cooking, hiking, backpacking or rafting with her husband and dog Gingko.
Fun fact: Moonie is older than her identical twin sister by 5 minutes, and although their relationship is close, they live on different sides of the world.
Brad Lever
Product Design Associate (He/Him)
Brad is the kind of guy that’s usually up for any outdoor adventure, but his personal favorites tend to be skiing, cycling and tennis. When he’s not working on a new product, product update or spending time outside, he enjoys doodling, cooking with his family and playing Nintendo games. Some would say he’s also obsessed with space, music history and dinosaurs—a true renaissance man!
Fun Fact: Brad is an Eagle Scout, a diehard Red Sox fan and a cheetos and whiskey aficionado (okay that’s four fun facts).
Rory McGivern
Shipping & Warehouse Associate (He/Him)
Rory takes pride in working at an outdoor company that truly cares about its employees and the planet. When he isn’t working on getting Kahtoola products to customers and dealers as sustainably as possible, Rory enjoys backpacking and Jiu Jitsu. After work he can often be found training at the gym, or hanging out at home with his dog and playing guitar.
Fun Fact: Rory used to lead backpacking trips for a living in the Grand Canyon and Southern Utah!
Cat Mellum
Warranty & Repair Associate (She/Her)
Cat is our resident problem solver. She loves taking a negative situation and using those skills to turn it into a positive one. When not solving warranty and repair issues here at Kahtoola, Cat likes to be outside walking, hiking or skiing. She’s also an avid cook, and loves creating new recipes to share with family and friends.
Fun Fact: Cat knows all the words to Led Zeppelin songs — a product of her teenage years riding in the car with her older brother!
Kassie Parmely
Sales Support Associate (She/Her)
Born and raised in Montana, Kassie got her first horse at the age of seven. Now living in Flagstaff, she’s still passionate about the outdoors, and loves working in a field where she can help others enjoy their adventures as much as she enjoys hers. When she isn’t helping Kahtoola customers, Kassie can be found riding horses, hiking, traveling, writing and enjoying live music.
Fun Fact: Kassie has run eight half marathons—six of which were done over six consecutive years in New Orleans, LA.
Paul Parsons
Shipping & Warehouse Associate (He/Him)
Getting out and enjoying the outdoors is important to Paul, so he’s right at home working with the crew at Kahtoola. When he isn’t diligently getting our gear out to customers, you’ll probably find Paul mountain biking, riding dirt bikes or fishing.
Fun Fact: In 2020, Paul rode over 3,600 miles and climbed over 187,000 feet on his mountain bike.
Christina Piazza
Shipping & Warehouse Associate (She/Her)
A hiker, backpacker, scuba diver and avid traveler, Christina spends much of her free time outside. Her love of the outdoors, our planet and passion for preserving our precious natural resources makes her a perfect fit for the team here at Kahtoola. Always up to try new things, she plans on getting her motorcycle license in the near future.
Fun Fact(s): Christina is a US Navy Veteran and has three grandchildren—which still always surprises the heck out of her!
Emily Snelson
Sales Support Associate (She/Her)
Emily is always up for new adventures, but she’s most passionate about trail running and hiking new trails—the more rugged and steep, the better! When she isn’t hiking, running or helping to spread the word about Kahtoola products with the sales department, Emily enjoys road trips to out-of-the-way places, primitive camping, paddle boarding, kayaking and looking for new music and concerts to attend.
Fun Fact: Emily is a Microbiologist, and she worked for 16 years as a Medical Technologist on assignments all across the United States.
Krista Star
Human Resources Associate (She/Her)
As HR Associate, Krista values the emphasis that Kahtoola puts on encouraging customers and Associates alike to get out and play. When she isn’t helping others at work, you’ll likely find Krista out and about biking, working out, taking in a movie, or at home, cooking challenging meals or reading a good book.
Fun Fact: Krista is unfiltered! She lives her life unapologetically with moxie, wit and silliness.
Nicholas Sutherland
Purchasing & Supply Chain Management Associate (He/Him)
Nicholas finds inspiration in working alongside so many people who are as stoked about the outdoors as he is and in being part of a team “that makes stellar products”. When he isn’t working to get our products delivered on time and keeping tabs on inventory, you can usually find Nicholas bouldering or climbing a desert tower. He also loves backpacking, singing in his car, diner food and telling (mostly true) stories.
Fun Fact: Nicholas has spent time as a backpacking guide in Montana and living on a farm in rural Madagascar.
